About Me
Benoît Perrin
Digital Director
I am an audiovisual expert in film & new media production + digital communication. My main interest is in non-fiction content using moving images and digital formats. Examples of my work include documentaries, video marketing, and immersive content.
I also have a good understanding of the audiovisual and innovation industries, as well as a background in business, which makes me fully competent in brand content, marketing communications and digital campaign executions.
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Personal Journey
My experience isn’t a classical one. As a teenager I created a video streaming blog that got highly successful for a time. But at school I wasn’t very studious, and at 15 I started an apprenticeship in carpentry. Those have been difficult years learning life the hard way on construction sites up until the age of 20. But through this difficult blue-collar life experience, I lighted a fire of motivation to go back studying. Not without pain, in a year and a half I managed to succeed education bridge programs that could give me the equivalency of a high school degree, opening the doors of university. During this time of change I was obsessed with learning new things, new concepts, new skills, as well as growing my intellectual abilities. At the same period I discovered myself an important new passion for improvisational acting and filmmaking. these initial steps in the creative world transformed me from inside-out. My activities in acting and video have been reinforced by other passions in radio, travel blogging, and social media.
At university I obtained a bachelor in business and communication, a choice made for security reasons, as well as for being able to manage projects and address entrepreneurial challenges. In parallel, digital filmmaking has grown as one of my core activities while I was searching for interactive, immersive, and novel experiential possibilities offered by growing technologies in order to deepen the engagement of audiences. I eventually found myself working in a virtual reality startup called Imverse, where I learned everything about interactive 3D content and immersive human-computer interfaces. My role was in digital communication and strategy, as well as in the production of immersive content, experiences, and artistic pieces such as ‘ELASTIC TIME’ and ‘INTERLOOPED’, which both successfully ended up exhibiting at the SUNDANCE Film Festival (2018 & 2019), Festival de Cannes, South by Southwest (SXSW), Geneva International Film Festival (GIFF), Vision Du Réel, and SIGGRAPH. I also moved to Los Angeles, California, leading the American subsidiary and managing key entertainment partnerships, such as working with the notorious MacGyver franchise.
Since, I span-off from Imverse and started building my own brand & audiovisual business, as well as a YouTube channel. I focus on non-fictional filmmaking and new media digital experiences for journalistic, artistic, cultural, entertainment, and business purposes. My content specialties are travel, cultural encounters & portraits, and exploration content powered by reframed 360 media. Btw, my versatility allows me to do much more than this, trust me.