YouTube Video Campaign
Pro Juventute Arc Jurassien needed a rebranding to become Pro Junior Arc Jurassien. To do so they launched the Rainbow Campaign over YouTube with paid advertising. The slogan “De merveilleuses aventures se réalisent en soutenant la jeunesse” was the core of the stories of four youngs:
Each story took a color and was advertized as a cross-media campaign through YouTube and physical billboards. The billboards featured a single young with a QR code inviting to see the video story while the videos where advertized on YouTube using Google Ads. I was commissioned to help finish and deliver the videos on time. Most of my work was on color grading and sound design, ensuring a bright and impactful visual feel:
